NJ Girl Boss Campaign for International Women’s Day March 2017

Hey guyss..

Mama’s finally home 2+ years later, I’m back again.  I can’t believe how long I’ve left it, I have actually missed writing! Trust me I wont be doing a disappearing act anytime soon! We’re only 3 months into the year and there’s been an unlimited amount of growth, change and happiness. I cant wait to share what  Neicey’s Jewels has been up to and the projects we’ve been working on.

In celebration of international women’s day 2017,  for the month of March I wanted to direct something out of my comfort zone but also something to celebrate all the hard working women that I know. I decided to create a campaign which consisted of video interviews and a photo shoot to celebrate 4 influential business women who are killing the industry right now. Of course I had to incorporate Neicey’s Jewels by creating a fashion look book that shows different outfits can be worn with our jewellery! Guys it was SICKKKKK, seeing my dreams come true only motivates me to do so much more.

When directing a shoot I start by creating a mood board. For those who don’t know, a mood board is a type o collage consisting of images, text, and samples of objects in a composition. I had a vision of the concept I wanted to create: got a group of business women together that worked both BTS and on camera and created something out the box  – I even got involved! I try to stick within my mood board and then get as creative as possible with it and remember to always have fun. I’ve only started directing shoots since Feb and its actually hard work, your literally trying to do 101 things at once but once its all said and done you get this overwhelmed feeling of achievement, getting that feeling is amazing so from now on add director to my list of jobs 😉 LOL


When planning this shoot I decided I wanted a variety of female bosses that came from different industries, that were skilled in different areas. We had an author, a photographer, an entrepreneur in the fashion industry and an actress. We also had an amazing team of women that worked BTS who was incredible all throughout mua’s, stylist, videographers and photographer. These were all ladies I hadn’t worked with before but saw how they’ve progressed on their journey though social media so I thought why not direct a female boss campaign with a female team which celebrates women after all it is women’s day right!

Each week we celebrated a different female and showed our viewers the life of each entrepreneur. Throughout the week we gave our viewers a background of what they specialise in, how to contact them and documenting their journey throughout the years. We also directed a mini interview with each female so they could give some advice to other people who may want to work in their field and how they could go about starting their journey.

Alone we can do so little, together we can do so much.

I promised myself  that this year I plan to stay out my comfort zone so working with a large team who were full of positivity and good vibes was literally a bonus and I had such a good time. The females bosses were so appreciative to the fact that were the ones being celebrated for their achievements which warmed my heart. I wanted to stop the stereotype that most people have of females not being able to work together and create something epic and WE did exactly that! All the social media links for the team are listed below! Look them up and book them they are so dope!





FEMALE BOSSES – @mschantelle_  @toniche  @jemellabw  @ lararaeee

Team: @visualsbychez @kaziyamungu_ @lcmldn @ sistersinbeauty @bellevousldn @styledbymode_

Thank you ladies so much, without you the project could not be possible!

You can find the visuals of the campaign on: http://www.youtube.com/neiceysjewels

Shop: neiceysjewels.com for all jewellery piece, we have a cheeky clearance sale happening now! 😉

Twitter, Facebook & Instagram: @neiceysjewels

Thank you for reading guys.

I wont be a stranger again 😉

Speak soon

Neicey xx